Walk in knowing everyone.
The morning briefing: who's back after time away, who's chasing a number tonight, who's brand new and nervous — compiled from every rep they've ever done.
Grow your CrossFit gym. Automatically.
AI that sees every rep, celebrates every win, and keeps members coming back.
Introducing Morph.
Morph starts with cameras that are always watching your gym floor. It uses custom AI models to understand what every member is doing — every rep, every set.
Nothing to log. Wearables optional.
With Morph, your gym gets:
- Members who stay.
- Your brand on autopilot.
- New revenue streams.
Members who stay.
Members fade long before they cancel.
The missed Friday. The lift that stopped moving. The win nobody noticed. By the time someone cancels, they've been leaving for weeks. And nobody saw it happen.
Member Radar sees it coming.
Attendance tracks itself with facial recognition. And because Morph watches every rep, it catches members fading while they're still in the room — and flags them before they become a cancellation email.
Members stick with coaches who really know them.
Morph makes your coaches superhuman. Every coach, briefed on every athlete. Who's close to a first pull-up, whose squat has stalled, or who's quietly struggling.
Just coach.
No filming, no logging, no whiteboard math. Morph captures every rep, set, and clip while your coaches keep their eyes on form.
Follow up with receipts.
“Good job today” becomes “your thruster cycling is 14% faster than May” — with the clip attached. Praise that lands, because it's true.
Members who get celebrated are members who stay.
Progress feels even better when someone notices.
The rep they're proud of, on video.
The PR the whole gym celebrates.
The clip that makes someone at home say: you did what today?
Morph makes sure no effort goes unnoticed — inside the gym or out of it.
Every rep, on video, automatically.
Every session is captured automatically: reps, sets, splits, and movement clips tied to the athlete and workout. Members can replay the work. Coaches can build from it. A training diary that writes itself.
See it for yourself.
Get startedYour brand on autopilot.
New members come from your members. Everyone who watches a friend change is halfway to walking in. Morph puts the change on film.
Every workout is a membership pitch.
Morph automatically generates sizzle reels of every member's best reps after every workout — branded for your gym and ready to share.
Members post the moments they're proud of, and the people watching find their way in.
Marketing footage, without the filming.
Right now, marketing your gym means a coach running around trying to film a rep for Instagram, in between giving cues.
Morph ends that. Every class produces branded clips of real members doing real work, ready for your gym's page every single day.
New revenue streams.
Morph gives your gym new revenue from the members you already have, without hiring anyone.
Personal coaching, without the hiring.
Morph has every member's full training session on film. Coaches can review a week's worth of training in minutes from anywhere, and remotely send feedback on actual footage of your athletes.
That's a coaching add-on you can sell this month. Personal-training attention at a price members say yes to.
Attention every athlete can feel.
Morph talks to each member about their own training. The rest between sets that keeps shrinking. The first pull-up that's two weeks out. Nudges built from their own reps, delivered right when they're ready to hear them.
That's what members are paying for: a gym that pays attention to them personally, every single day.
Morph scales with your gym.
Start with one camera. Every camera you add unlocks more of Morph.
The Radar
$100 /month- Cameras
- One
- Unlocks
- Members who stay
Automatic attendance tracking with facial recognition, and churn prediction with Member Radar. Know who's fading weeks before the cancellation email.
Get startedThe Film Room
$300 /month- Cameras
- Three
- Unlocks
- + New revenue streams
Everything in the Radar, plus your coaching zones on film. Run film review and sell coaching, without hiring.
Get startedThe Media Team
Sized to fit your gym- Cameras
- Your full floor
- Unlocks
- + Brand on autopilot
Everything in the Film Room, plus sizzle reels for every member and branded clips for your gym's page, every day.
Get started
Every plan includes
- The Morph app for members, coaches, and you
- Works with the software you already run
Covering the cost
Morph doesn't have to come out of your margin. Fold it into membership, offer it as a member add-on, or let the coaching add-on cover it outright.
Plays well with your stack
Morph sits on top of the tools you already run. Nothing gets replaced.
Accelerate your progress. Celebrate every win.
Morph catches every rep you do — on video, automatically. Replays, sizzle reels, and progress tracking, without wearing or logging a thing.
Meet Morph. AI that sees everything you do at the gym.
Morph starts with cameras that are always watching the gym floor. Custom AI models understand what every athlete is doing — every rep, every set. Nothing to log. Wearables optional.
And everything it sees goes to work for you:
- Replays of your best reps.
- A sizzle reel after every workout.
- And a nudge, right when you're ready for more.
The replay
Your best reps, on video.
Every set of every workout, captured automatically — from multiple angles. Replay the lift that felt heavy. Watch the handstand walk that finally clicked. You never have to film a thing.
The reel
A sizzle reel for every workout.
After every session, Morph cuts your best reps into a reel — branded, and ready to share. The work already speaks for itself. Now it's on camera.
The proof
Progress tracking, set on autopilot.
Your pacing is faster than March. Your unbroken sets are longer. Your engine is bigger. Morph tells you — you never track a thing.
The whisper
And the record? It talks back.
That your rest is shrinking. That you were one rep from unbroken. That you managed to pull off negative splits. Morph turns everything it sees into quiet nudges — delivered at exactly the moment you're ready to hear them.
No strings attached. Literally.
No watch, no heart-rate strap, no phone on the floor. The cameras at your gym do the work.
Morph recognizes you when you walk in — and starts your session for you.
Just show up and train — Morph captures every rep and set you do automatically.
How does the magic happen?
First, the floor becomes visible.
Morph's cameras read tens of thousands of data points every second, identifying athletes, equipment, joints, and movement patterns without wearables or manual logging.
Then, the gym starts to remember.
Reps, sets, split times, and video of the entire workout are saved automatically, so coaches walk into the next session with context they used to lose.
Finally, the data becomes personal.
Morph turns that data into personal insight, built on each athlete's history, recovery, and goals.
This isn't science fiction.
We're starting with a handful of founding gyms. Get started with Morph now.
Get started ↗
MTmike_t LFG 🔥🔥
CDcoach_dre AMAZING!
JWjess.wods great work!! 👏